Creating a MailChimp Campaign

If you would like to request a Mailchimp email campaign be sent to users please follow this process:

1. Draft the content of the email in a google doc
   1. Save on Google Drive \ Product \ Product Announcements
   2. Include everything that will go into designing the email, such as headline, body content, captions to images, etc. 
   3. If you want to include product screenshots that need to be created, be as descriptive as possible - what screen / web URL, what should the screen be showing, what should be highlighted, etc
   4. Get feedback from others on the content of the email - try to get the content in finalized form before the campaign is created in MailChimp
2. Complete the MailChimp campaign request form - try to do so at least 2 business days before you would like to the email to be sent
3. Our designer (currently Kana) will create the campaign and send a test to:
   1. The campaign requester
   2. Sam & Reza
   3. Anyone else the campaign requester specified in the request form
4. The campaign scheduler (currently Sam) will create the campaign's audience targeting
5. Comments from the test will be incorporated and the designer will let the campaign scheduler know the campaign is complete and he/she has reviewed the audience targeting
6. The campaign scheduler will finalize and release the campaign